This is similar to the domain name issue, but it’s also another reason to keep it short and sweet.
Real estate company names should translate well to social media handles. Scroll past the infographic for advanced marketing tips for finding the perfect real estate company name! If it still brings a smile to your face after all that time, you can trust it will do the same to potential clients. Find a name that you’re still going to be excited and proud to say to potential clients even after you’ve said it again and again. You’ve answered the question, “What do you do?” a million times. Consider this: you’ve been in business for three decades. It’s important that you truly enjoy your choice. Ideally you’ll use only one name for the life of the company. Ensure you love your realty company name. However, if you’re absolutely certain that you’ll never move beyond that niche, it can be wise to signal your expertise and specialization to clients. Don’t name your company Alpine Cabin Realty if you want to move beyond selling properties in the mountainsreal estate company names or properties that aren’t log cabins. On the other hand, they didn’t overextend themselves as a startup with words like “worldwide” or “international” before it was appropriate. On one hand, they didn’t limit their real estate brokerage to a specific region. Consider a company name like Assets America. But it can also mean shooting yourself in the foot if you expand beyond that geography. It can be wise to include your particular geographic region into your company name. The same is true of using “4/for” and “2/to” and “you/u”. If it weren’t for the autofill function, I would never remember whether Flickr is spelled with an “e”. 
Maybe this advice applies more to those with a real estate blog than a realtor, but the quest to find an internet-chic name is a fool’s errand. Glass River Realty flows much better than Riparian Real Estate. Ironically enough, a 10-dollar word will carry less currency with your market than a 2-dollar word. Yes, this means keeping to the 2-3 word rule. It’s hard to overstate the importance of a simple name.
Assets America is a good example of an alliterative name that also incorporates geography. One way to do this is to use alliteration. Use this for a test: how will your company name sound when pronounced on the radio? Do you feel how it’s pleasing for the tongue to pronounce? A winning real estate company name will benefit from a euphonic meter. Take a note from the Blue Pine Realty example.
Melodic names are more memorable, even if the person never actually says it aloud. In other words, it should sound good when spoken aloud. Blue Pine Realty or Black Mountain Realty is more vibrant than Alpine Real Estate Company. But there should be a strong reason for a 4-word name. However, good real estate company names can veer into the 3-word and occasionally even 4-word range. 1-2 words are the sweet spot for general brand names. The personality and values of your company should be clear from your name. Bobby’s Classy Homes is a far cry from Dumas Luxury Realty. If you deal primarily with luxury villas, your company name should use language that demonstrates that. Do you deal with residential or commercial real estate? Which geographical region do you service?
Your name should explain your niche clearly. It will report the number of monthly searches for related keywords, both nationally and worldwide. The program Google Ads allows you to search for similar keyword phrases. Enter your realty company name on Google AdWords. Use or while brainstorming a catchy real estate name. Don’t waste your time designing logos if you haven’t checked on the name’s availability. Be sure you can trademark your company name. Also use resources like Namechk, Go Daddy, and. Google your potential company names and make sure there’s no room for confusion. Are there similar domain names already in existence? You don’t want customers to mistake you with anyone else. But the best route is probably to use identical names. Is your desired domain name available? As mentioned in the video, it can be a decent strategy to have a domain name that’s different from your company name. Does your real estate team name translate well to a domain name? In other words, does your company name remain readable and memorable when you press it into one word?. Perhaps the most important consideration is the relationship between your real estate company name and the domain name.
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